Walmart cuts Great Value paper towels from 168 to 120 sheets without price reduction.

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Walmart reduced the number of sheets in its Great Value paper towel rolls from 168 to 120 without lowering the price. According to a company spokeswoman, this change is not considered “shrinkflation” because the product was reformulated to make each sheet more absorbent.

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Sources:

https://www.nbcnews.com/business/consumer/walmart-chipotle-higher-prices-criticism-rcna160713

https://www.aol.com/news/walmart-chipotle-others-feel-heat-170321616.html