Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, spoiling their explosive launch just two weeks ago and paling in comparison to Twitter, the social media giant it’s trying to dethrone.
Key Takeaways
Threads’ daily active users stand at around 13 million—down from 44 million on July 7—and the average daily time spent on the app is four minutes, which is down from its launch day peak of 19 minutes, according to Sensor Tower.
This comes after the company reported it had hit 100 million sign-ups within a week after it launched on July 5.
Twitter has around 200 million active daily users and the average time spent daily on the platform is 30 minutes, according to Sensor Tower.
The two social media platforms operate similarly, but Threads is missing some significant features of Twitter, including desktop functionality and the ability to search for topics rather than just users.
Meta executives have said they expected a drop in usage, and are planning new features to keep users on the app, the Wall Street Journal reported.
Forbes has reached out to Meta for comment.
www.forbes.com.au/news/innovation/threads-user-engagement-drops-70-after-explosive-start/