The toothpaste companies are intentionally misrepresenting how to use their product in ads in order to sell more product

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Look at any toothpaste ad which shows a giant, beautiful, heaping log of toothpaste which takes up then entire brush head.

That is entirely too much toothpaste and is wasteful. The appropriate amount to use is the size of a large green pea which is often about 1/3 the size as is shown in ads.

The toothpaste companies know this and encourage you to waste their product in order to boost profits.

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h/t DefNotTheRealDeal