They are trading at a very high price for earnings right now but the business faces a lot of hard problems that people are ignoring
Memory and storage costs are going up fast because AI data centers are eating all the supply
Apple has to pay much more for these parts and this will hurt their profit margins on every phone they sell
They are also changing the way they release the iPhone by splitting the launch into two times
They will sell the expensive Pro and Fold models first and wait until next year for the cheaper models
This is a risky game because it could make people wait or just stop buying altogether if the entry price is too high
And you are right about the CEO change
Tim Cook is becoming the Chairman and John Ternus is taking over as CEO in September
Big changes like this at the top often mean they know the easy years are over and hard work is ahead
If the growth slows down and the costs keep going up the stock price will find it very hard to stay at this high level
It feels like they are relying on brand name power to ignore these big storm clouds but that does not last forever
Anybody who still owns Apple right now is a complete idiot
No growth at 10 times sales
Somebody has poverty in their future https://t.co/501dP2wraW
— 🏴☠️ (@calvinfroedge) June 8, 2026