When it debuted a few years ago, Porsche’s Taycan broke records and shattered expectations of what an EV could be. Since then, though, times have changed, and public sentiment for EVs has cooled. Most recently, a perfect storm of variables has led to Porsche continuing to develop gas engines for many of its models and abandoning its full EV transition, at least for now.
Porsche invests in internal combustion amid tanking Taycan sales and standout ICE model sales
The first step is admitting there’s a problem, and Porsche did exactly that in July. The automaker walked back its previous goals of an 80 percent EV fleet by 2030 and the situation has only worsened since. Taycan sales have dropped off 50 percent year-over-year in the first nine months of 2024, with only around 14,000 units sold as of September.
https://www.autoblog.com/news/porsche-walks-back-evs-people-still-want-gas-cars