Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Wendy’s is preparing to test an “Uber-style” surge-pricing model where prices will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunchtime rush. Wendy’s CEO Kirk Tanner — who rose to the chief role earlier this month — announced the new system on a call with investors, …