GM rearranges deck chairs on EV Titanic — Name change will not solve their problem.
GM will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain, but the name “Ultium” will not. GM spent millions of dollars in marketing and advertising Ultium, including back-to-back years of Super Bowl ads in 2021 and …