American Express is going after Luxury-hungry Gen Zers – Dining Perks have made the AMEX Gold Card a staple among younger generations
American Express (AXP -3.12% ) has gone all-in on dining in an effort to attract younger customers. Now, millennials and Gen Z are among the company’s most loyal cardholders. When Amex began its foray into the restaurants and events space with its acquisition of reservations platform Resy in 2019, it kicked off a refresh of …