Millennials and Gen Z prioritize groceries over other luxuries, as typical households need $445 more monthly.

Splurging once meant spending money on buzzy restaurants, expensive vacations, and designer clothing. These days, what’s considered splurge-worthy falls into a more humble category. Groceries are shaping up to be a top spending priority for younger generations, a February report from McKinsey & Company found. The firm asked over 4,000 people, from baby boomers to …

READ MORE

Uh-oh! It looks like you're using an ad blocker.

Our website relies on ads and the generous support of readers like you to keep delivering free, high-quality content. Right now, we are facing serious funding challenges and we need your help more than ever. Disable your ad blocker and this message will vanish. You can also sign up for a membership to enjoy an ad-free experience while supporting our work: https://citizenwatchreport.com/plans/subscriptions/ Your support helps us stay independent, continue our work, and keep content free for everyone. We truly appreciate your understanding and thank you for standing with us.