Forget ‘shrinkflation’… popular brands are being hit by ‘SKIMPFLATION’: How food favourites are being made with cheaper ingredients while prices stay the same
Shoppers have become all but too familiar with Shrinkflation – when brands and supermarkets reduce the size of products while charging the same amount for them. But with the soaring cost of raw materials, there’s a subtle new tweak manufacturers are making behind the scenes, and shopping are starting to …