advisors,

62% of Gen Z now use social media as a primary source for financial advice over traditional financial advisors. https://www.pymnts.com/consumer-finance/2024/79percent-of-millennials-and-gen-z-turn-to-social-media-for-financial-advice/ “Platforms like TikTok have become central to this shift, capturing the attention of 62% of Generation Z, who now view it as a valuable resource for financial knowledge.”