China’s “618” sales festival sees first decline in eight years amid economic challenges.
China’s annual “618” mid-year e-commerce sales festival recently experienced a decline in sales for the first time in eight years. This event, which is China’s second-largest in terms of annual sales, serves as a barometer for household consumption. According to data from Syntun, the gross merchandise value (GMV) during this year’s 618 festival fell by 7% …