Some subreddits could be paywalled, hints Reddit CEO

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Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

Huffman raised the prospect during an earnings call in which he said Reddit would also be testing AI-powered search results later this year …

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Reddit’s drive for cash
Reddit has been very focused on making money both in the run-up to its IPO, and since.

The first big news on this front was more than a year ago, when the company started charging developers for API calls, forcing the closure of the popular third-party app Apollo. That led to wide-scale protests that the company had to forcibly shut down.

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It was subsequently revealed that the company had signed a deal with Google to allow Reddit posts to be used as training data, which later saw the company blocking all other search engines.

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9to5mac.com/2024/08/07/subreddits-could-be-paywalled/

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