80% OF VOTERS PRIORITIZE CANDIDATES’ POSITION ON ISSUES OVER PERSONAL QUALITIES IN CASTING THEIR VOTE
71% OF VOTERS SAY ELON MUSK’S ENDORSEMENT HAD THE BIGGEST IMPACT ON THE ELECTION
NEW YORK and CAMBRIDGE, Mass., Nov. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
The poll shows that Trump won over Harris by 2 points, driving the core issues of inflation and immigration most salient to the majority of Americans. Republicans closed in on the Democratic advantage of early and mail-in voting. Voters primarily relied on TV news channels for election coverage, followed by social media, and are split on whether coverage was biased. Looking ahead to the new administration, voters are divided on perceptions of Trump but want him to prioritize tackling inflation.
“This was an election about issues, and the economy and immigration played the biggest roles. Trump won on a clear message of middle- and working-class economics,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “But while he’s won over people up to 54% and Republicans are supportive of his policies, he has to be careful in over-projecting his mandate – underneath is still a division of the election that has not yet resolved itself.”
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