via Yahoo:
““In light of this assessment, we will not be participating in the Big Game this year,” they added.
The Jeep manufacturer is the second company to make this decision. General Motors (GM) said in November that it would nix advertising during the big game, according to Reuters.
The outlet also reported that Stellantis — the parent company of Jeep, Chrysler and Ram — is known to use the Super Bowl for major advertising. In 2023, a 30-second ad during the game went for nearly $7 million.
Their decision comes after both GM and Stellantis were targets of the recent United Auto Workers (UAW) strike, which lasted six weeks. Both companies ratified their auto worker contracts in mid-November, approving a 25 percent wage increase and cost of living adjustments.”