Rumble and X sue Google, ad agencies, and GARM for conspiring to block ad revenue.

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Rumble has joined forces with X (formerly known as Twitter) to file an antitrust lawsuit against Google and several major advertising agencies. The lawsuit alleges that these entities have conspired to withhold digital advertising revenue from Rumble and other platforms. The suit specifically targets the Global Alliance for Responsible Media (GARM) and its members, accusing them of creating arbitrary standards that led to an advertiser boycott.

This legal action is part of a broader effort to challenge what Rumble and X describe as anti-competitive practices in the digital advertising market.





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Elon Musk mentioned the RICO Act in this context because it is a powerful legal tool used to combat organized crime and conspiracies.

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The RICO Act (Racketeer Influenced and Corrupt Organizations Act) allows for extended criminal penalties and a civil cause of action for acts performed as part of an ongoing criminal organization. It is often used to target groups that engage in a pattern of illegal activity, such as fraud or conspiracy. By invoking the RICO Act, the plaintiffs are suggesting that the defendants engaged in a coordinated effort to harm their businesses, which could be seen as a form of racketeering.

This lawsuit is significant because it not only addresses antitrust concerns but also frames the alleged actions as part of a broader, organized scheme to unfairly limit competition and control the digital advertising market.

Sources:
finance.yahoo.com/news/rumble-joins-x-sue-advertising-153100567.html

www.globenewswire.com/news-release/2024/08/06/2925287/0/en/Rumble-Joins-X-to-Sue-Advertising-Cartel-that-Allegedly-Conspired-to-Withhold-Digital-Advertising-Revenue.html

www.msn.com/en-us/money/other/x-and-rumble-file-antitrust-complaint-against-global-ad-group/ar-AA1olutW

markets.businessinsider.com/news/stocks/rumble-joins-x-to-sue-advertising-cartel-that-allegedly-conspired-to-withhold-digital-advertising-revenue-1033646450

www.foxbusiness.com/markets/elon-musks-x-files-antitrust-lawsuit-against-worldwide-advertising-group

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