Traffic referrals to the top global news sites from Meta’s Facebook and X, formerly Twitter, has collapsed over the past year, according to data from Similarweb.
Why it matters: Website business models that depended on clicks from social media are now broken.
What’s happening: Regulatory pressure and free speech concerns have pushed tech giants to abandon efforts to elevate quality information, leaving the public more susceptible to misinformation ahead of the 2024 election.
- Meanwhile, news companies are scrambling to find business solutions while simultaneously fighting to protect their work in the AI era.
https://www.axios.com/2023/10/03/social-media-traffic-news-sites-decrease