They must be losing money since Snap won’t pay for them anymore. 🤣
— Cindy K (@MAGAMAHACindy) February 3, 2026
Demand must be in the toilet.
PURCHASE, NY (AP) — PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips this year to win back customers exasperated by years of price hikes.
“For some consumers, low- and middle-income consumers, the biggest friction they have today in our category… is affordability,” PepsiCo Chairman and CEO Ramon Laguarta said Tuesday during a conference call with investors. “So we have been testing multiple ways to give them affordability.”
PepsiCo has leaned on price increases as the cost of packaging, ingredients and transportation rose. In the fourth quarter, PepsiCo hiked prices by 4.5% globally. Prices for PepsiCo beverages rose 7% in North America, while prices for the company’s snacks ticked up 1%.
https://apnews.com/article/pepsico-prices-inflation-snacks-earnings-19f759c4d7b72cde52626149e5904e86