The National Republican Senatorial Committee is planning to spend more than $100 million on advertising as part of a massive effort to retake control of the chamber.
The outline of their spending plan, shared first with POLITICO, offers insight into how the Senate GOP is attempting to mitigate a brutal cash deficit with Democrats and rebound after losses in the past two cycles. While the committee shared few details, its broad strategy is clear: Rely on wealthy recruits to self-fund and draw big donors, take advantage of Joe Biden’s unpopularity to save money in key battleground states, and use independent expenditures to complement those efforts.
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital but declined to specify the total size of them or the breakdown per state.
Republicans will need to maximize the use of their dollars as they try to win back the Senate. They will gain control if they flip just one additional seat in addition to the near-guaranteed pickup in West Virginia following the retirement of Sen. Joe Manchin (I-W.Va.) (The NRSC recruited West Virginia Gov. Jim Justice into that race and does not expect to need to spend in it.)
www.politico.com/news/2024/06/20/senate-gop-nrsc-advertising-00164161