At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress. pic.twitter.com/neLSEqPmGu
— Tim Cook (@tim_cook) September 12, 2023
Well, this is precisely what Apple has done with a weird and unsettling new advertisement featuring none other than “Mother Nature,” who, unsurprisingly, is depicted as a black woman. Duh.
The ad exudes a dystopian and eerie atmosphere that gives off “tracksuit & mothership” vibes. Even scarier, Apple declares that their goal is to permanently remove all carbon from the atmosphere.” That would destroy life on the entire planet.
apple is currently announcing their new iPhone. they have begun their presentation with a black woman identified as "Mother Nature" who is explaining how apple is solving climate change pic.twitter.com/MUPn5HLJPP
— Gregg Re (@gregg_re) September 12, 2023
h/t Dan