Nationwide Political Spending Projected to Hit $10.69 Billion

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(The Center Square) – As the 2024 election season gears up, a recently-released report predicts nationwide political spending will reach a record high $10.69 billion.

The Political Projections Report predicts that California, Pennsylvania, and Arizona will have the highest levels of spending on advertising. The report was released on Monday by advertisement tracking company AdImpact.

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“This election cycle is on track to be the most expensive on record, projected to have 19% growth over the 2019-2020 cycle total of $9.02B,” the report says. “We project $5.35B on broadcast, $1.93B on cable, $1.51B on CTV, $1.12B on digital, $381M on radio, $309M on network cable, and $102M on satellite.”

The $10.69 billion was a revision from its earlier-predicted number of $10.2 billion. Political interest groups played a role in that upward revision.

www.thecentersquare.com/national/article_f47b542c-3ad9-11ef-8486-c7b0729a0a2d.html

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