MSNBC had one of its worst days in two decades last week as the liberal network continues to struggle on the heels of President-elect Donald Trump’s victory over Vice President Kamala Harris.
On November 26, MSNBC had the lowest-rated, non-holiday weekday among the advertiser-coveted demographic of adults aged 25-54 in 20 years. MSNBC managed only 38,000 average demo viewers, its smallest non-holiday audience among the critical viewers since July 19, 2004.
Viewers between the ages of 25 and 54 are the most sought after by advertisers, as they presumably have spending power but aren’t completely set in their ways. The only times MSNBC had a smaller weekday audience among the critical viewers over the last 20 years came on New Year’s Day and July 4.
https://www.foxnews.com/media/msnbc-posts-another-critical-ratings-low-among-critical-demo