Mozilla is facing intense backlash over its new Firefox feature, “Privacy Preserving Attribution” (PPA), which has sparked privacy concerns. Advocacy groups, particularly NOYB, have filed complaints, accusing Mozilla of tracking user behavior across websites without explicit consent, raising alarms about potential violations of EU privacy laws.
Although the PPA feature is intended to help advertisers gauge ad effectiveness without collecting personal data, the controversy centers around it being enabled by default in Firefox 128. Critics argue this undermines user privacy and choice, fueling the growing debate over balancing advertising needs with data protection.
🚨 MOZILLA UNDER FIRE FOR SECRETIVE USER TRACKING FEATURE
Mozilla is facing backlash after privacy advocates discovered a new tracking feature in Firefox called "Privacy Preserving Attribution" (PPA).
The feature tracks user behavior across websites without asking for… pic.twitter.com/XU5odaRa4j
— Mario Nawfal (@MarioNawfal) September 26, 2024
Sources:
techcrunch.com/2024/09/25/mozilla-hit-with-privacy-complaint-in-eu-over-firefox-tracking-tech/