Epic cringe “Men for Kamala” ad manipulates masculinity with paid actors, not real voters.

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The recent “Men for Kamala” ad directed by Jimmy Kimmel’s writer, Jacob Reed, is a troubling example of political manipulation that raises serious questions about authenticity and transparency. Presented as an honest representation of everyday male voters supporting Kamala Harris, the ad quickly unravels upon closer inspection. The men featured aren’t genuine voters—they are paid actors, a fact that has sparked widespread criticism. What’s more, the real lives of these actors starkly contrast with the roles they portray, further calling into question the ad’s sincerity.

This ad, which attempts to redefine masculinity in a new, progressive light, falsely presents a model of manhood that resonates more with Hollywood fantasies than reality. The men in the ad claim that supporting Harris is a reflection of true masculinity—strong, sensitive, and balanced. Yet, their portrayals are far removed from the everyday complexities of real men, as evidenced by their scripted lines and polished delivery. While the ad attempts to push a message of emotional depth and vulnerability, it feels more like a hollow attempt to manipulate voter perceptions rather than an honest conversation about what it means to be a man in America.

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Perhaps the most disconcerting aspect of this ad is how it reflects the state of political campaigning in today’s world. At a time when voters deserve transparency and truth, this ad relies on deception to shape a narrative that doesn’t align with reality. Kamala Harris’s campaign, once again, seems to favor appearance over substance. As Reed himself put it, while the campaign may have good intentions in its approach to masculinity, the use of actors to represent ordinary citizens raises serious ethical concerns. If this is the future of political discourse, we must wonder what other aspects of our elections are similarly manufactured for effect.

The campaign may try to frame this as an attempt to update outdated gender norms, but it’s clear that it’s just another in a long line of political gimmicks designed to sway voters through emotional appeals, rather than real, grounded conversations. The truth is, Harris’s whole campaign—like this ad—feels increasingly disconnected from reality, built on fiction rather than authentic engagement.

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jacobreed.substack.com/p/jacob-all-trades-336?utm_campaign=posts-open-in-app&triedRedirect=true


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