Kamala Harris campaign exposed for paying influencers, requiring NDAs; TikTok influencer reveals the scheme.

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The Kamala Harris campaign has engaged with influencers and social media creators as part of their outreach strategy.

Here are some key points:

  • Influencer Engagement:
    • The Harris campaign has actively reached out to influencers, especially those with significant followings on platforms like TikTok and Instagram.
    • Creators who were initially lukewarm about President Biden have shown more excitement about Kamala Harris, particularly due to her status as a woman and a Black woman running for office.
    • The internet has embraced Harris, with young people sharing memes and jokes related to her on social media.
  • Paid Endorsements:
    • Allegations suggest that Harris’s campaign has paid influencers and celebrities to attend events and post supportive content on social media platforms.
    • A company called “Launchviral” has reportedly offered influencers $150 cash to create supportive content for Harris on platforms like TikTok and Instagram.
    • Some influencers have expressed concern about the ethics of such paid endorsements.
  • Non-Disclosure Agreements (NDAs):
    • The TikTok influencer you mentioned received an email offering a paid promotion and an NDA to sign.
    • NDAs are common in influencer marketing campaigns to protect sensitive information or campaign strategies.
    • However, the use of NDAs can raise questions about transparency and authenticity.
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In summary, while influencer engagement is a common campaign practice, the use of paid endorsements and NDAs can be controversial. It’s essential for influencers and creators to be transparent with their audiences about any financial arrangements related to their content.

Sources:
https://www.msn.com/en-us/news/politics/how-creators-are-rallying-around-kamala-harris/ar-AA1oA0Nn

https://www.cnn.com/interactive/2024/08/politics/harris-social-media-tiktok-dg/

https://countylocalnews.com/2024/08/05/kamala-harris-pays-influencers-kamala-harris-pays-celebrities-20k-to-attend-dnc/

https://countylocalnews.com/2024/08/05/kamala-harris-election-fair-fight-kamala-harris-admits-to-paying-celebrities-for-dnc-endorsements/