https://www.techradar.com/computing/gpu/intel-arc-b580-review
The $400 price range is the most competitive GPU market. Most users are stuck using xx50-60series cards(steam GPU survey). If intel can break into this market at a lower price point, they could eat up a good size chunk of the market. Most kids buy prebuilt, and Prebuilt pcs will rush to get these GPUs(companies like to save money).
Good start for intel.
h/t BosSF82