by AC
I’m in advertising. FB /Google / Bing Ads.
Recently I have seen clients:
1. Get their accounts suspended and permanently blocked on Google ads. This after being an advertiser on the platform for YEARS. We’re talking over 1 million in ads spent. Blocked because Google didn’t accept the clients incorporation papers,and hence the client cant be verified to run ads anymore ???? My clients are legit,no shady shit.
2. More often than not, trying to get a new client account on MSN ads is mission impossible. 98% is auto rejected. No real reason provided. No real support to resolve.
3. FB ads are stupid. And it’s the part of my job I hate most. So many accounts get banned daily. And signing up for a new account is killer. FB over flags non issues, and their new account verification process only works some of the time – making becoming a new advertiser on this platform very hard.
It’s like SMBs can’t rely on Google/ Bing or Facebook. It either goes off without a hitch, but more likely than not the system flags non issues and proceeds to auto ban or suspend.
Like it’s a concerted effort to destroy small business.
Already have a client that had to let 50% of their salesforce go. They can’t generate the same amount of leads without Google ads. My Other client companies are shrinking as well, becuase revenue dropped over these stupid issues (less traffic = less sales).
Anyone else experiencing this?
I feel big tech is working to make ads a thing of the past for small business.