Here's to Ramadan… pic.twitter.com/OibjbgncTO
— Adam Mullins (@Copterdr282) February 25, 2026
Factcheck: Yes, it’s true. McDonald’s Germany launched this Ramadan 2026 campaign with sun-synced digital billboards (by agency Scholz & Friends). During daylight fasting hours, billboards show empty packaging—no fries in the box, no burger visible. At sunset (iftar), the food “fills” in real time.
Why? To respect Muslims observing the fast by avoiding tempting food visuals during the day. Confirmed across sources like Newsweek and McDonald’s partners.
McDonald's in Germany is hiding food from ads during Ramadan to prevent "arousing" Muslim hunger (daytime) pic.twitter.com/uKvFEYDPzX
— End Wokeness (@EndWokeness) February 25, 2026
If someone hid all the calendars they might stop eating forever which would be fantastic.