In Germany, McDonald’s has removed food images from its billboards during daylight hours for Ramadan.

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Factcheck: Yes, it’s true. McDonald’s Germany launched this Ramadan 2026 campaign with sun-synced digital billboards (by agency Scholz & Friends). During daylight fasting hours, billboards show empty packaging—no fries in the box, no burger visible. At sunset (iftar), the food “fills” in real time.

Why? To respect Muslims observing the fast by avoiding tempting food visuals during the day. Confirmed across sources like Newsweek and McDonald’s partners.

If someone hid all the calendars they might stop eating forever which would be fantastic.

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