Historic: Super Bowl LVIII Was the Most-Watched Ever, Breaking Record By Millions

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The longest Super Bowl game will also go down as the most-watched program in U.S. television history.

According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7 percent increase.

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The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.

Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10 percent jump over last year’s figure of 183.6 million.

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The CBS broadcast averaged 120 million. The network’s previous mark for its most-watched Super Bowl was 112.34 million for the 2016 game between the Denver Broncos and Carolina Panthers.

www.westernjournal.com/ap-historic-super-bowl-lviii-watched-ever-breaking-record-millions/


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