High memory prices prompt Apple to visit South Korean factories daily, causing hotel boom
Samsung and SK hynix factory workers are likely tired of seeing the same faces every day. Apple has reportedly kept executives stationed in hotels near the factories. The memory shortage may impact smartphone prices, prompting the company to lobby for long-term contracts.
Facing a prolonged memory shortage, companies are taking extreme measures to secure stock. As reported by Wccftech, The Korea Economic Daily documented how smartphone and laptop makers are visiting factories daily. Apple is one manufacturer racking up astronomical travel bills, benefiting the South Korean hospitality industry.
PC builders are dealing with memory prices that have risen by as much as 300% since mid-2025. Apple is also seeking an affordable supply of LPDDR5X RAM for its iPhone lineup. More expensive phones or models that ship with less memory may be inevitable.