Google’s Dominant Search Business Is Under Attack From TikTok to AI – WSJ
Update: below is the summary of WSJ report , and it’s not my opinions.
Short Summary:
Google’s share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade
Biggest competitors: Challenge faced from Amazon (shoppers bypass google and directly search the items on E-commerce website), Bing (market share has grown steadily since Feb 2023 according to Search Engine Market Share Worldwide | Statcounter Global Stats), Perplexity AI (Nvidia software engineers switched away from google when comes search related to work. ), GPTSearch (yet to be release), Tiktok (younger generations)