Google is laying off several hundred employees in its advertising-sales team, Business Insider has learned.
The search giant plans to cut hundreds of roles from its advertising-sales unit as part of a restructuring, Philipp Schindler, Google’s chief business officer, told staff Tuesday in a memo.
Schindler wrote that the cuts were the result of changes to how Google’s sales team operated.
BI previously reported that Google was shifting more staff away from large-customer sales, a team that serves the company’s bigger advertising clients, to its Google customer-solutions team, which serves more medium-level clients. This was happening as more large clients didn’t need access to as many of Google’s resources, current and former employees said.
Google is also attempting to automate more of its processes through products such as Performance Max, which uses Google’s artificial intelligence to determine how advertisers’ money should be spent across products.