Friendflation hits Americans hard: 37% neglect friends due to rising costs, with 10% ending friendships.

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A recent survey by BadCredit.org reveals that 37% of Americans are neglecting their friendships due to the rising costs of maintaining social ties. 10% of respondents have even ended a friendship because of the financial strain, while 21% feel they spend more on their friends than their friends spend on them, causing resentment.

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The survey highlights how inflation and rising living costs are putting a strain on social relationships, as activities like dining out and celebrating special occasions have become unaffordable for many.

The study, which surveyed 995 Americans, found that Gen Z and millennials are the most affected, with Gen Z spending an average of $433 per month on friendships, and millennials spending even more at $482 per month.

Consumer finance expert Erica Sandberg expressed concern about how these financial pressures are harming social lives, stressing the need to balance economic realities with maintaining personal connections.

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