Europe on its way to become retirement home

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As of recent data, over 20% of the population in many European countries is aged 65 and older. This trend is due to a combination of low birth rates and increased life expectancy, leading to an aging population.

This demographic shift presents both challenges and opportunities. On one hand, it can strain pension systems and healthcare services. On the other hand, it opens up new markets for products and services tailored to older adults.


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