Elon Musk said that Tesla “dug its own grave” with the Cybertruck, as he warned that it would take years for the company to ramp up production of the electric pickup.
Speaking on Tesla’s Q3 earnings call on Wednesday, the Tesla CEO said that the Cybertruck’s unique design meant the company faces immense challenges in scaling production, with Tesla aiming to produce a quarter of a million trucks a year by 2025.
“We dug our own grave with the Cybertruck,” Musk said.
It’s “one of those special products that comes along only once in a long while. And special products that come along once in a long while are just incredibly difficult to bring to market to reach volume, to be prosperous,” he added.
Musk said that he wanted to “temper expectations” for the electric truck’s launch, which Tesla announced would be on November 30.
He warned that the challenges of scaling up production meant that it would likely be around 18 months before the Cybertruck is cash flow positive.