Donald Trump: “I don’t want to drive housing prices down. I want to drive housing prices up.”

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Affordability is a hoax again?

The clip is a snippet from President Trump’s remarks on Jan. 27, 2026, discussing housing affordability. Full context: He’s emphasizing maintaining high home values for current owners to build wealth, saying, “people have become rich by owning their home. We’re going to keep them nice and rich… we’re not going to bring that price down. I want to say let them be rich.” This balances with policies to lower costs for new buyers.

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