Chipotle is in the spotlight again, and not for the right reasons. While CEO Scott Boatwright insists the company will absorb the costs of Trump’s tariffs rather than raise prices, customers are focused on something else entirely. A viral video has exposed Chipotle’s latest move—weighing portions before serving customers and putting extra food back.
The footage, posted on X, shows an employee carefully measuring a bowl on a scale, making sure not to exceed a certain weight. The backlash was swift. Comments poured in, with frustrated customers calling it “pathetic” and accusing Chipotle of shrinking portions while still raising prices. It is one thing to keep prices steady, another to quietly cut portions.
There’s no way 😂 pic.twitter.com/dxs7bxDBM5
— Clown World ™ 🤡 (@ClownWorld_) March 6, 2025
This is not a one-time complaint. Social media has been buzzing for months about shrinking servings. Many long-time customers say the generous portions Chipotle was once known for are now a thing of the past. One TikTok user vented, “When Chipotle first opened, they really made great bowls! Now they skimp on serving.” Another admitted they had stopped going altogether, saying they no longer felt they were getting their money’s worth.
The damage is already done. Even if Chipotle holds prices steady in response to tariffs, the perception that they are giving customers less for the same price is spreading. The viral video has been viewed 72,000 times in just two hours. Once an image like that takes hold, it is hard to shake.
If customers keep feeling shortchanged, price hikes might not even be necessary to hurt business. It is not just about what you pay. It is about what you get.
Sources:
https://www.newsweek.com/will-chipotle-raise-prices-because-trump-tariffs-ceo-issues-update-2039538
https://www.the-sun.com/money/13675634/chipotle-weighing-policy-food-twitter/