Whistleblower says Meta inflated ad returns, hid discounts, and counted shipping as revenue
Meta’s ad math now comes with creative accounting and a side of shipping fees. Nice A whistleblower alleges that Meta (META) artificially inflated return on ad spend by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts, according to Ad Week – Source — KKGB (@INArteCarloDoss) August 20, 2025 Seems …