Plans for a 91-story Trump Tower in Australia have reportedly been dropped. The development group behind it pointed to what they described as a “toxic” shift in brand perception as a key reason for backing out.
The move is being seen by some as another setback for Trump Organization licensing projects overseas, especially in the Asia-Pacific region, though details on the decision are still fairly limited.
@krassenstein 🚨 NEW: A majority of Australians think Donald Trump is the greatest threat to world peace, according to a YouGov poll commissioned for The Australia Institute released today
Last year, a Dynata poll (also for The Australia Institute) saw 31% rate Trump as the… pic.twitter.com/mK5L9cNKvx
— Kirsti Miller (@KirstiMiller30) May 13, 2026
The billionaire class is essentially trying to erase the Trump footprint from the global skyline. It is the same thing we saw in New York and Chicago, but now it is happening on a global scale. These developers don’t care about the politics as much as they care about the “sellability” of the units. If they think the name on the front of the building is going to drop the price per square foot by 15% or 20%, they will scrap the project without blinking.
This move puts the Trump Organization in a corner. If they can’t build in stable Western markets like Australia, they are forced to look at riskier territories with less transparency. It is a slow-motion eviction from the world of prestige real estate. The message being sent is clear: the corporate world is moving on and they are leaving the Trump brand behind in the dust.