NEW YORK – Apple has had its first box office flop.
“Argylle,” the $200-million star-studded spy thriller from Apple Studios, debuted with $18 million in ticket sales, according to studio estimates Sunday. The film, directed by Matthew Vaughn, managed to lead the weekend box office, but still found little interest from moviegoers.
Although Apple has been in the original film business since 2019 and won the Oscar for best picture with 2021’s “CODA,” the company has only recently produced its own lineup of big-budget releases. The first two — Martin Scorsese’s “Killers of the Flower Moon” and Ridley Scott’s “Napoleon” — could be called successful.
“Killers of the Flower Moon,” though not profitable with $156 million in global sales, was one of the most celebrated films of 2023 and is nominated for 10 Academy Awards. “Napoleon,” released in November, has raked in $219 million worldwide — also not enough to turn a profit. But both films raised Apple’s reputation as a home to top directors and prestige filmmaking.