Furious Apple TV customers have threatened to cancel their subscriptions, following the news that the company is increasing prices by up to 40 per cent.
The change will bring the monthly cost from £6.99 to £8.99 in the UK, and from $6.99 to $9.99 in the US.
Some customers say they are willing to pay for Apple TV+’s new higher price to continue watching popular shows such as Ted Lasso, and The Morning Show.
However, many have criticised the changes, with some arguing that Apple doesn’t have enough high-quality content to justify paying more.
Taking to X (formerly Twitter), one angry customer wrote: ‘Apple TV+ was PERFECTLY priced for a service with a decent assortment of worthwhile originals and ZERO library. It’s not worth $9.99.’