Sales of Apple’s newest and priciest iPhones may be chilled by a growing chorus of user complaints about the phones overheating to the point of being too hot to hold and even shutting down on their own, with some testers recording temperatures above 120 degrees. Depending on the cause, Apple may only be able to address the issue by reducing performance.
About half of Apple’s revenue comes from iPhone sales. This latest development will won’t boost the company’s shares, which had already fallen 6.6% over the last month, compared to a 3.18% loss for the computer and tech sector, according to Zack’s.
The complaints are circulating around Apple’s iPhone 15 Pro and Pro Max, which have only been on the market since Sept. 22 for regular retail sales, and Sept. 15 for pre-orders. The iPhone 15 Pro starts at $999 and the Pro Max at $1,199. The priciest version asks $1,599.
Apple’s iPhone sales slipped 2.4% in the quarter that ended July 1, and the complaints about overheating threaten the company’s hopes of reversing that trend amid general weakness in the smartphone market. Consider the publicity damage from observations like this one from an Apple-centric account with 740,000 followers:
www.zerohedge.com/technology/iphone-15-pro-sales-threatened-phones-overheating-122-degrees