American Eagle tells the woke mob to take a hike and watches its stock jump 16%. Jeans sell better than apologies these days.

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American Eagle stood strong against woke critics after its recent ad with Sydney Sweeny caused a stir. The company made it clear it would not give in.

People said the ad pushed old beauty ideas. American Eagle said it was about jeans and style, not about genetics or politics.

Even with the fuss, the brand’s stock went up 16%, raising its market value above $2 billion. The fight gave the company free attention without hurting sales.

Some companies now take culture fights on purpose. They trust standing firm will win loyal fans and more attention than losing to critics.

“American Eagle defended the campaign, saying it was about jeans, not genetics.”
https://timesofindia.indiatimes.com/etimes/trending/american-eagle-defends-sydney-sweeney-ad-after-eugenics-male-gaze-criticism/articleshow/123063033.cms

“The campaign helped push the stock price up 16%, raising market capitalization above $2 billion.”
https://brobible.com/culture/article/american-eagle-market-cap-spike-sydney-sweeney-adds

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