Amazon
is removing its cashierless checkout systems at Fresh supermarkets in the U.S., the company confirmed, marking the latest recalibration of its grocery strategy.
The company won’t include the system, called Just Walk Out, in existing Fresh stores or in new locations slated to open later this year. It will instead rely more heavily on Dash Carts, which track and tally up items as shoppers place them in their carts, enabling people to skip the checkout line.
“We’ve invested a lot of time redesigning a number of our Amazon Fresh stores over the last year, offering a better overall shopping experience with more value, convenience, and selection — and so far we’ve seen positive results, with higher customer shopping satisfaction scores and increased purchasing,” Amazon spokesperson Carly Golden said in a statement.
“We’ve also heard from customers that while they enjoyed the benefit of skipping the checkout line with Just Walk Out, they also wanted the ability to easily find nearby products and deals, view their receipt as they shop, and know how much money they saved while shopping throughout the store,” Golden added.