ADL Boss Jonathan Greenblatt Brags About Dictating Most Recent Apology by Adidas CEO

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by Chris Black

Remember when Jonathan Greenblatt was responding to Elon Musk and he said “Elon is the richest man in the world, we’re just a little non-profit”?

Meanwhile, he goes around bragging about how he dictates public statements of the CEO of a Fortune 500 company from a different country.

How many apologies is Adidas going to be forced to make?

Adidas is openly saying, and Greenblatt is concurring, “we were forced to do what the ADL said and it cost us $1.3 billion.”

But then, it’s totally outrageous for Elon Musk to say that the ADL boycott of Twitter cost him $22 billion?

This group is openly and publicly deciding what everyone in the Western world is allowed to say and do.


Bjorn Gulden, the head of German sportswear giant Adidas, has apologized for comments he made in a podcast, in which he suggested that American rapper Ye (formerly Kanye West) did not mean the antisemitic comments which led to him being dropped from his partnership with the brand last year.

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In a post on X (formerly Twitter) on September 21, Jonathan Greenblatt, CEO of the extremism watchdog the Anti-Defamation League, said he had spoken to Gulden and that the Adidas boss had “apologized for his misstatement” and said he had been assured “that Adidas is committed to fighting antisemitism.”

Greenblatt added that he was told that the sportswear brand “completely opposes the ugly hate expressed” by Ye.

In a podcast appearance earlier this month, Gulden – who took charge as Adidas CEO in January – said that Ye “is one of the most creative people in the world,” and that the situation which led to him being dropped by the brand was “unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person.”

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In a statement to the Associated Press on Thursday, Adidas confirmed that Gulden had been in contact with the Anti-Defamation League and said that its decision to part ways with the performer last year was “absolutely the right one.”

“Our stance has not changed,” Adidas said. “Hate of any kind has no place in sports or society, and we remain committed to fighting it.”

Adidas previously said it expects to lose about $1.3 billion in sales this year as a result of discontinuing its relationship with Ye.


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