““What’s happening is we don’t have enough choice. I think the causality we miss is there are very few great EV choices, particularly at price points that are broadly relevant,” he says. “I think the unlock for electrification is that many things are going to drive it: charging infrastructure plays a role . . . but I think the above and beyond that, the most important element is that customers need to have more than one or two great options available to customers to choose from.”
If you can be patient for 12 to 24 more months—and the company encounters no more delays—Rivian will likely introduce two great new choices in EVs. Will they be enough to turn Rivian around? If not, take solace knowing that the company still makes a hell of a tent.”