A prominent evangelical advocacy organization plans to significantly ramp up political spending in the 2024 election with one goal in mind: returning Donald Trump to the White House
Faith & Freedom, a conservative-leaning organization, intends to spend $62 million registering and turning out evangelical voters, texting and calling supporters, and door-knocking — $10 million more than it spent four years ago. The group is expected to, among other things, hand out 30 million pieces of literature in 125,000 churches — many of them in battleground states.
“In terms of home visits and voters reached at the door, to my knowledge it’s the largest effort on the right outside of the Republican National Committee ever,” Ralph Reed, a longtime Republican strategist and Trump ally who oversees the organization, said of the direct voter contact enterprise.
The investment underscores the degree to which the white evangelical community has allied itself with Trump, even as he faces a forthcoming trial on charges stemming from hush money payments to a porn actress.
It also reveals the extent to which Trump may have to lean on outside groups like Reed’s for help. The former president is confronting a considerable financial disadvantage heading into the general election with President Joe Biden. He ended January with $30 million in the bank, only a little over half as much as Biden. The Republican National Committee, meanwhile, has just $8 million on hand, about one-third as much as its Democratic counterpart. Beyond that, conservative outside groups are up against a big constellation of liberal organizations that are flush with anti-Trump cash.
https://www.politico.com/news/2024/03/11/ralph-reed-army-spending-trump-00146170
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