After being unseated as the world’s most valuable company, Apple continues to be in the wilderness.

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Apple’s iPhone Woes in China Deepen With a 24% Sales Plunge

Apple Inc.’s iPhone sales in China fell by a surprising 24% over the first six weeks of this year, according to independent research that may stoke fears about worsening demand for the marquee but aging device.

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The figures from Counterpoint Research add to pressure on the iPhone, which has struggled to replicate its usual success in the world’s largest smartphone arena. China’s mobile market shrank by 7% in the first weeks of this year, and the top share went to Dongguan-based Vivo, which targeted the budget segment, according to Counterpoint. To stimulate demand, Apple rolled out rare discounts on its web store in January, and online resellers are now cutting prices by as much as $180.

https://www.bloomberg.com/news/articles/2024-03-05/apple-iphone-sales-in-china-plummet-24-as-vivo-not-huawei-becomes-best-seller

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h/t Patriking_