Microsoft (MSFT) on Monday announced that it is launching a paid version of its generative AI-powered Copilot platform for consumers. The option, called Copilot Pro, will cost $20 per month per user, and give users access to a number of additional capabilities including access to the latest AI models and improved AI image generation via Image Creator from Designer.
The move comes as Microsoft looks to monetize its massive investment in ChatGPT developer OpenAI and continue to build on the momentum behind generative AI that kicked off in 2023.
Microsoft says Copilot Pro was developed for individual users who want to get priority access models, including GPT-4 Turbo, OpenAI’s latest offering, during peak usage hours for improved overall performance, as well as the ability to access Copilot across Microsoft’s Word, Excel, PowerPoint, Outlook, and OneNote apps.