Payless Shoes opened a fake luxury store in Los Angeles and tricked influencers into paying $645 for $35 shoes.

August 7, 2023 2:00 pm by CWR

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“Makes you think about the power of branding and its influence on our purchasing decisions.” pic.twitter.com/uee0zv9QBz

— Frank DeScushin (@FrankDeScushin) August 4, 2023

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